PT Pembangkit Jawa-Bali is a subsidiary of PLN. A state-owned electricity producer that supplies electricity needs in Banten, DKI Jakarta, West Java, Yogyakarta, East Java and Bali. Currently PT PJB manages six power plants in Java with a total capacity of 6,511 Mega Watt. PT PJB also manages a number of business units including management unit, information technology, and development. PT PJB’s head office is in Surabaya. PT PJB is the first company in Asia Pacific that has ISO 55001 certification.

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As a world-class power plant company, PT PJB is committed to maximizing business and organizational performance. Including to the work planning process and company budget. Starting in 2017, PT PJB plans to build an IT-based RKAP System which is accessible to all stakeholders related to planning and budgeting process.

With this system, all planning activities can be digitally documented and accessed quickly through an integrated one portal system.


The Digital Marketing Institute realized early on that Vodafone is a company that wants to set the pace, not just keep up with it. They didn’t just want a foundation to their digital marketing, they also wanted to train their staff to be up-to-date and current in their knowledge and skills, so they could anticipate what their customers would want.

“I had the greatest degree of confidence in the Digital Marketing Institute, both in terms of quality of content and their global certification standard, which we could apply across all of our markets,” stated Ghafoor

Fortunately, the Vodafone Marketing Academy had a learning management system, or e-learning system, already set up. Having a learning management system meant that their staff already knew the benefits of learning online. The next step was to find the right partner, to provide the content the company needed.

To get Vodafone started, The Digital Marketing Institute began by carefully picking topics and courses that were most relevant to Vodafone and their staff. They then agreed a global user license that gave Vodafone’s staff access to 15 of the DMI modules. Their staff could choose from modules in both the Professional Diploma in Digital Marketing and from the Specialist Diplomas.


The Digital Marketing Institute team then worked with Vodafone to integrate core modules and content into their e-learning system to make it easy for their global workforce to train together, wherever they were, and whenever it suited. The video-based learning content is now used by Vodafone Marketing Academy staff all over the world.

A launch was also successfully supported by with a range of creative promotions – from e-flyers to newsletters and helped generate awareness and enthusiasm for the courses through internal campaigns. Today, The Digital Marketing Institute continues to work with Vodafone to certify their workforce, and help the company realize their full digital potential.

“I found the relationship to be a really positive one. One that was constructive. It certainly felt to me that what I was saying about Vodafone’s needs and requirements in this space was being listened to,” concluded Mohsin.